Microgaming has always been a pioneer in the casino industry. It is credited with being the first software company to launch an online casino. It has many industry firsts, such as this, to its name and now, it has added one more to its already big tally.
Most of the software companies in the casino industry have launched their real money casino apps on android and iOS platforms. Android and iOS account for over 90% market share in the smartphone space globally. However, companies have been not paying attention to the growing Windows phone platform.
Microgaming has scored a first as it announced the launch of first real money casino in the industry for Windows phone. There are no other real money casino apps on the Windows phones. This casino app will be made available to various online casino operators over the next few months. Jackpotcity online casino is the first operator to go live on this application.
It has developed the app from scratch using native code. In simple terms, it means that the application is going to run flawlessly on Windows mobile phone. It is compatible with Windows phone 8.0 and 8.1 mobile operating systems. Currently, the app offers 35 titles that include table games, video poker as well as slots. Overall, the company offers over 600 titles and more titles are likely to be added to this windows app, as the demand for more games increases.
User experience has always been the guiding factor for all the software designed by Microgaming. This is one of the biggest reasons for such a high market share enjoyed by the company in the online gaming software design space. In the case of this windows phone application also, the company has ensured that the user interface remains simple and easy for all the players.
Players can install and start playing the games with only two taps on the screen. The application also detects the device type of the user and optimizes the visuals for best experience of that particular device.
One of the executives of Microgaming, John Quinn, commented that mobile data usage shows that Windows phone is gaining market share in a lot of European countries and therefore, the company decided to invest in a growing platform. The company has always been an innovator and has been credited with many firsts in the industry.
The company also said that it will be regularly updating the casino app and keep adding new features as well as new games to keep users interested. The app will be upgraded in time to ensure its compatibility with the next generation operating system from Microsoft, Windows 10.
Jackpotcity online casino, the first to get their hands on this app, said that Microgaming’s new Windows phone app is perfect for their players. It is very user-friendly and feature rich. It also comes with many top games from Microgaming and the gaming experience is amazing.
The availability of such apps also plays a huge role in customer loyalty and retention. This app allows online casinos to take advantage of the growing popularity of mobile gaming.